Get In Character:
Get In Character:
Get In Character:
A Campaign for Your Family
A Campaign for Your Family
A Campaign for Your Family
Picture your family on a spread in Vanity Fair.
Well, almost.
Picture your family
on a spread in Vanity Fair.
Well, almost.
One-of-a-kind art and heirloom portraits — editorial-level images you’ll proudly display in your home for generations to come
One-of-a-kind art and heirloom portraits — editorial-level images you’ll proudly display in your home for generations to come
One-of-a-kind art and heirloom portraits — editorial-level images you’ll proudly display in your home for generations to come



A Portrait
A Portrait
A Portrait
of Your Legacy
of Your Legacy
of Your Legacy
1.
1.
1.
The Family Campaign experience brings you to the set of a genuine editorial fashion photo shoot, creating stylized memories to share with your family and followers alike. Think of it as an artful archive of who you are together—right now.
The Family Campaign experience experience brings your family to the set of a genuine editorial fashion photo shoot, creating stylized memories to share with your family and followers alike. Think of it as an artful archive of who you are together — right now.
A Creative Partnership,
Not Just a Session
2.
This is your chance to partner with professional editorial photographer Lisa Pavlova to build a visual narrative across a curated range of portraiture. You’re not just posing; you’re an active creative consultant on the campaign, shaping the concept so it reflects your family’s unique “brand.”
A Creative Partnership,
A Creative Partnership,
Not Just a Session
Not Just a Session
2.
2.
This is your chance to partner with professional editorial photographer Lisa Pavlova to build a visual narrative for your family to star in. You’re not just posing; you’re an active creative consultant on the campaign, shaping the concept so it reflects your family’s unique “brand.”


Not a Template.
A Campaign
3.
There are no cookie-cutter or generic lifestyle concepts to choose from. Instead, Family Campaign treats you as the subject of a true editorial campaign—tailored to your story and style, like a magazine spread crafted just for you.
Fashion-Campaign,
Made Personal
4.
This is your chance to partner with professional editorial photographer Lisa Pavlova to build a visual narrative across a curated range of portraiture. You’re not just posing; you’re an active creative consultant on the campaign, shaping the concept so it reflects your family’s unique “brand.”
Not a Template.
Not a Template.
A Campaign.
A Campaign.
3.
3.
There are no one-size-fits-all or generic lifestyle concepts to choose from. Instead, Family Campaign treats your family as the subject of a true editorial campaign, tailored to your story and style, like a magazine spread crafted just for you.
Fashion Campaign,
Fashion Campaign,
Made Personal
Made Personal
4.
4.
Your family will be styled and photographed through a methodology inspired by fashion photography campaigns. The singular focus is bringing your family’s identity to life, but with a unique, creative spin that you’d see in a magazine spread.


Family Campaign makes you the subject of timeless, elevated art that feels like home
Family Campaign makes you the subject of timeless, elevated art that feels like home
Family Campaign makes you the subject of timeless, elevated art that feels like home
Our Past Campaigns
Our Past Campaigns
Our Past Campaigns

Nina and Zack

Martina and family

Nina and Zack

Martina and family

Martina and family

Nina and Zack

Girls

Sophia and Rafa

Martina and family

Nina and Zack

Martina and family

Martina and family

Nina and Zack

Girls

Sophia and Rafa

Martina and family

Nina and Zack

Martina and family

Martina and family

Nina and Zack

Girls

Sophia and Rafa
You Can Expect
Concept And Ideation
Your personal stories and style with a fairytale element that gives the cinematic, avant-garde look of editorial photography.
Professional Styling
Every campaign is a high-production photoshoot, with a full team's work always included.
Location Scouting
Your own home can be used as the setting. Other locations can be evaluated at cost and availability.
Highly Curated Gallery
Collaborative photo selection process of 5-10 images and a "hero image", just like a real campaign.
You Can Expect
Concept And Ideation
Your personal stories and style with a fairytale element that gives the cinematic, avant-garde look of editorial photography.
Professional Styling
Every campaign is a high-production photoshoot, with a full team's work always included.
Location Scouting
Your own home can be used as the setting. Other locations can be evaluated at cost and availability.
Highly Curated Gallery
Collaborative photo selection process of 5-10 images and a "hero image", just like a real campaign.
You Can Expect
Concept And Ideation
Your personal stories and style with a fairytale element that gives the cinematic, avant-garde look of editorial photography.
Professional Styling
Every campaign is a high-production photoshoot, with a full team's work always included.
Location Scouting
Your own home can be used as the setting. Other locations can be evaluated at cost and availability.
Highly Curated Gallery
Collaborative photo selection process of 5-10 images and a "hero image", just like a real campaign.
Artist
Artist
Artist
Behind the Lens
Behind the Lens
Behind the Lens
Focused on creating images that feel true. Lisa Pavlova is an editorial fashion photographer with a decade of experience. Her work has been published in Vogue, Elle, Harper's Bazaar, and Cosmopolitan, and she has shot for Chanel, Random House, Bvlgari and more.
Focused on creating images that feel true. Lisa Pavlova is an editorial fashion photographer with a decade of experience. Her work has been published in Vogue, Elle, Harper's Bazaar, and Cosmopolitan, and has shot for Chanel, Random House, Bvlgari and more.
Lisa built her career around her creative eye for beauty, but is just as passionate about getting to know her subjects. Her PHD in psychology gives her a unique perspective when she captures those relationships from behind the lens. This vision became Family Campaign, a fusion of her editorial photography expertise and deep understanding of personal connections.
Lisa built her career around her creative eye for beauty, but is just as passionate about getting to know her subjects, calling people the "heart of the art she creates." Her PHD in psychology gives her a unique perspective when she captures those relationships from behind the lens. This vision became Family Campaign, a fusion of her editorial photography expertise and deep understanding of personal connections.




Our Process
Our Process
Our Process
1.
1.
1.
Introduction
Introduction
Introduction
Come as you are. Book a free consultation, where you will virtually meet the artist and help inspire your individual concept for the photo shoot. No need to prepare, Lisa will help guide the creative process.
2.
2.
2.
Concept
Concept
Concept
Lisa and her team will develop a concept to reflect your family's story, to be approved by you prior to the shoot. Campaign cost is a flat rate, with notable exceptions (for example, if you decide you want to rent the American Museum of Natural History as a backdrop, or have multiple generations of your family appear in the photos).
3.
3.
3.
Preparation
Preparation
Preparation
You're in good hands, and we'll handle every detail with care. This includes booking the location, sourcing props and putting together the wardrobe. Our wardrobe stylist will provide a questionnaire for sizes and specifications, and can also approve pieces from your own wardrobe to bring to the shoot.
4.
4.
4.
Photoshoot
Photoshoot
Photoshoot
This is your moment! We will build the schedule around you, and make sure that all of your family members are comfortable and having fun. Expect to have a great time... and of course, drinks and snacks.
5.
5.
5.
Curating
Curating
Curating
About two weeks after the photoshoot, you will meet virtually with Lisa to curate your image selection. Lisa will present a tight selection of her favorite images and guide you through your final selection.
6.
6.
6.
Delivery
Delivery
Delivery
Lisa will hand deliver you with a hero photo giclee print ready to be framed with certificate of authenticity included, as well as all of the rest of your campaign images in digital format.
Lisa will hand deliver you with a hero photo giclee print ready to be framed with certificate of authenticity included. as well as all of the rest of your campaign images in digital format.
Inquiry Form
Inquiry Form
Every family campaign begins with a conversation.
Fill the inquiry form and Lisa will personally reach out within 24 hours to schedule an introduction call.
Every family campaign begins with a conversation.
Fill the inquiry form and Lisa will personally reach out within 24 hours to schedule an introduction call.



Why families loved their campaign
Working with Lisa was an outstanding experience. From the start, she was communicative, thorough, and enthusiastic. She sent a list of recommendations and to-dos before our session, which was incredibly helpful. As someone with no prior modeling experience, I felt at ease the moment our session started. She gave clear direction throughout and, most importantly, made sure we had fun. She was a joy to work with and excellent at what she does. The photos from our session exceeded all my expectations. I cannot recommend her enough.
— Colin D.
Lisa is a wonderful collaborator. She listened carefully and beautifully accommodated all my requests. She came extremely well-prepared and brought many great ideas to the shoot. I've worked with many photographers over the years, but Lisa stands out, her openness is refreshing and her energy is infectious. She's also hilarious.
— Alison M.
Working with Lisa was a great experience. She was responsive and proactive, communicating all the preparatory details for the shoot clearly. She took time to understand the style of photos I wanted and suggested excellent locations. She's fast and pleasant to work with, I felt comfortable and relaxed throughout. I loved the final photos; they were exactly what I hoped for. I'll continue working with Lisa and highly recommend her, especially if you're willing to prepare ahead of the shoot. She really makes the effort to prepare for it!
— Tijana B.
Working with Lisa was an outstanding experience. From the start, she was communicative, thorough, and enthusiastic. She sent a list of recommendations and to-dos before our session, which was incredibly helpful. As someone with no prior modeling experience, I felt at ease the moment our session started. She gave clear direction throughout and, most importantly, made sure we had fun. She was a joy to work with and excellent at what she does. The photos from our session exceeded all my expectations. I cannot recommend her enough.
— Colin D.
Why families loved their campaign
Working with Lisa was an outstanding experience. From the start, she was communicative, thorough, and enthusiastic. She sent a list of recommendations and to-dos before our session, which was incredibly helpful. As someone with no prior modeling experience, I felt at ease the moment our session started. She gave clear direction throughout and, most importantly, made sure we had fun. She was a joy to work with and excellent at what she does. The photos from our session exceeded all my expectations. I cannot recommend her enough.
— Colin D.
Why Families Loved Their Campaign